What is your plan? How are you going to grow your business? Do you have a strategy?
Nearly half of the world today is online, and it has become obvious that if you want to grow your business; you need to have a strong presence in the digital world.
With the increasing opportunities on the world wide web, it is very easy to get lost. Every business needs to make a good impression and build loyal customers.
It can be difficult to know where to begin, how to go ahead and still be relevant & authentic in this online world.
For making the most of online opportunities, it is always advisable to learn new skills. Having proper knowledge enables you to create a path for establishing your business online and making the most of the opportunities available.
Invest in Knowledge, Grow your Business!
Instead of getting confused, you can choose what kind of things you need to focus on which can be of help for your own business. There are courses available in very specific areas that will help you learn new skills, polish your knowledge, and grow your business.
We’ve have curated a list of courses that will provide you with actionable and unique advice to take your business to its full growth potential.
1. Manage And Influence Your Virtual Team
With everything going virtual, your online team plays the most important role when it comes to business growth. With the number of people working from home increasing, it can become challenging for you to handle all tasks as precisely as you would have done in a normal work structure.
When it comes to online work, is important to prepare yourself with things like technology, effective communication among all, assigning tasks, and building trust among the members.
This course will help you achieve the needed efficiency in managing all your virtual company meetings.
2. Online Marketing & Advertising
There is a wide scope for expanding your business on social media using paid marketing.
You need to have the proper knowledge to know where to start your campaigns and how to continuously update with changing customer needs. It is important to know which platforms are suitable for your business and which ones are not required, because here you have to spend money for each advertisement you create.
This course will help you get the hang of it, and you will be able to create your brand name.
3. Sell Your Product Online
Website creation is very much essential and expensive when it comes to outsourcing the task.
In my opinion, this should be the first thing you need to start learning right away because you are going to require a website no matter what type of business you have. You need not have any knowledge of coding in order to build a website, as there are ample tools available online for the same purpose.
If you have physical products to sell online, WordPress is the best place to start your e-commerce store.
4. Canva for design
Building good images for advertising has become very simple with Canva.
Using this tool will help you save the unnecessary cost of hiring someone to create all your designs.
There are tools available for creation and editing for all types of images such as social media logos, business cards, quotes, YouTube thumbnail, etc.
5. Master Sales Techniques
Whether is it your own business or you are working for someone, you need to have what it takes to handle customers and sell your products.
Along with that, you have to build trust and confidence among the customers. There are certain unwritten rules which a salesperson needs to be aware of.
Learning sales strategies will make it much easier to deal with customers face to face and build loyalty.
6. LinkedIn for Business
LinkedIn is mostly used for business-to-business marketing. You should be able to find the correct target audience in order to connect with them.
LinkedIn campaigns are costly, but they also generate more leads compared to all other platforms. That is why it is important that the funds you invest are utilized optimally.
Knowledge of LinkedIn marketing will help you get better clients as well as high-quality leads.
7. Traffic Generation Strategies
Once you have an online presence for a business, you need to know how to reach the maximum target audience.
Only having a website is not enough, you need to have continuous visitors which are specifically targeted.
There are methods available for traffic generation which require no additional cost.
8. Email Marketing With MailChimp
Email marketing is is proved to be very helpful in growing small and large businesses as well.
MailChimp is a platform where you can completely automate your email marketing campaigns. It is very easy to use and acts as an all in one platform.
Everything can be done from creating forms, setting up email lists, launching campaigns, and using analytics to improve performance and income from email marketing.
9. Business Lessons
It is not necessary to have an MBA degree in order to run a business efficiently or even create your own company from scratch. All you need is to take lessons in business and marketing from a good source.
Today, this is considered very useful for dealing with real life-changing business situations. Just launching a company and running a business is not enough, you also need to follow all the legal norms from time to time.
You will be responsible for all the crucial decisions you take which may affect the business directly.
Learn it here – MBA in a Box: Business Lessons from a CEO or An Entire MBA in 1 Course:Award Winning Business School Prof
10. The Power of Digital Content
A good writer must also know how and where to publish and market his content so that it reaches the maximum and right audience.
Many types of platforms are available for publishing content online and one can get overwhelmed with so many options. It is always better to plan ahead and create a system to follow regarding the frequency of publishing your content, choosing the platform, and analyzing results for better future performance.
Proper skills will also help to add a professional touch to the material.
11. Money Management
When it comes to financial management, using QuickBooks will make things very easy for you.
Quickbooks is mainly used by small and medium sizes businesses for managing everyday finances, prepare for taxation, making business forms, managing bills, generate reports, etc. You will be able to generate a profit and loss report in a matter of minutes.
Why not save some part of your budget and manage these small tasks yourself online?